“The Floradora” Toilet Articles in Sterling Silver by Daniel Low & Co.

Daniel Low - Art Nouveau Floradora pattern

Tucked inside the book, I found a page torn from an old catalogue. The company is Daniel Low & Co., Gold and Silver Smiths, of Salem, Massachusetts.

On both sides of the page are sterling silver toilet items. The front of the page (numbered 0-27) begins with a rather lengthy description of the company’s “Toilet Articles in Sterling Silver”:

We have always devoted especial attention to sterling silver toilet wares and our sales in this department are very large. In this cataloogue we illustrate the very newest designs and also several patterns shown before that have been and will continue to be popular. With few exceptions we can match these pieces at any time, as well as those mentioned in our previous catalogues. When adding to pieces of a set already engraved, it will be more satisfactory for you to send us tracing of the engraving that we may match it.

We carry a complete set in most patterns and are glad to quote prices on any articles desired not found here.

We do not illustrate any light weight toilet goods–only those made heavy enough for satisfactory servie, and the more expensive designs are of extra weights. We engrave a handsome monogram on all the larger toilet items without extra charge.

The grey finish is growing in popularity and is necessary for the most effective development of the design in many of the new patterns. This finish is not dark, but a soft grey, and the plain surface is polished, making an effective contrast. A richer appearance is given a few of the sets by having the plain surface in the Butler finish, which is neither polished nor satin, but between the two.

While each pattern has its peculiar characteristics, the greatest care has been given to the workmanship in each and every one, and in their production the very best materials have been combined. The silver used is all of the sterling standard–925 thousandths fine, and each piece bears the sterling stamp. In the scissors,shoe horns, curling tongs, and all pieces where steel is required, only steel of fine quality has been used. The brushes of every kind are thoroughly made and have fine quality bristles, some of the higher priced brushes having hand drawn Russian bristles. Our whisks are made for service. In most patterns we quote prices on both shell and celluloid combs. We wish to emphasize particularly the fine quality of our ebony toilet articles. We show several attractive sterling silver decorations, and we call your attention to the reduction in price of sterling silver initials and monograms, which we have been able to make, owing to the largely increased demand.

Below front of the page features a pattern called “The Floradora.” It’s noted that “Articles are twice the length and width of illustrations.”

“The Floradora” pattern is lovely, showing a woman surrounded by flowers.

The page is undated. The Daniel Low company was in business beginning in 1867, and the pictured items appear to date from approximately the same time period as the book in which the page was found.

Here’s how Daniel Low & Co. describes “The Floradora”:

The bold and effective treatment of the new art in silver is exemplified in this new pattern, which we consider the best of the season’s productions. All the pieces are large, heavy, and beautifully finished. In its manufacture all the requirements of the most critical buyer have been met.

Available pieces include:
Handle Mirror; Ring Mirror; Hair Brush (medium and extra-large); Cloth Brush; Velvet Brush; Military Brush; Lady’s Comb (celluloid); Man’s Comb (celluloid); Nail File; Button Hook; Whisk; Cut Glass Box; Puff Box (large, cut glass with sterling silver top); Soap Box; Nail Polisher.

Stay tuned – I’ll post the other side of the page containing “The Violet” pattern soon!

What do you think?

*